About Us


Founded by James Rea (1940- 2016), Portobello houses an exquisite collection that has enthralled generations. Starting its journey in Melbourne, this iconic brand is now part of many prestigious stores across Australia. Impeccable craftsmanship, exclusive designs and an enormous variety identifies this iconic brand that has captivated a discerning clientele.

Our founder James, a celebrated artist and antiquarian, believed that jewellery is a powerful, creative and a very personal channel of expression- it captures that mood, that moment which is unique to you and only YOU.

With over 10,000 designs, Portobello has aspired to offer that personal voice to our customers everyday over last 4 decades. And as we step into our 43rd year, we continue to build on our legacy with something special- something that takes personalization to a new level. Introducing kameleon- a unique concept that allows you to design your own jewellery.

Here’s how it works- choose a design, select your metal and pick your gemstone from 12 gemstones to create your very own, very personal piece. And that’s not all. If none of our designs are for you- you can create that piece that is totally YOU by engaging with our panel of designers. Just explain your dream design, and our team of designers will develop the concept, engage with you and submit an artists impression- a visual of your dream- for you to approve and for us to handcraft that precious piece that is worth every inch of space in your personal closet!